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Cookie policy

Last updated: 2026-06-25

This page describes the types of cookies and tracking technologies used on counterbrain.com. For personal data collected through cookies, please consult our privacy policy.

What cookies are

Cookies are small text files that a website saves in the user's browser when it is visited. They can be "session" cookies (deleted when the browser is closed) or "persistent" cookies (retained for a defined period). They allow the website to remember user preferences and function correctly across visits.

Technical cookies in use

We use only technical cookies, which are necessary for the website to function. These do not require consent under Italian law (Art. 122 Privacy Code) or the Italian DPA guidelines.

NamePurposeDuration
NEXT_LOCALEStores the user's language preference (IT/EN)Persistent (1 year)
cb-sessionSession identifier for the /app demo (technical authentication)Session
cb-cookie-consentStores the user's cookie consent choices6 months

Analytics cookies

With your consent we use Google Analytics 4, an audience-measurement tool provided by Google Ireland Ltd. The related cookies are installed only after you have given consent to the "analytics" category; they are disabled by default (opt-in). Until you give consent, no Google script is loaded and no data are transmitted.

NamePurposeDuration
_gaGoogle Analytics — distinguishes users2 years
_ga_*Google Analytics — persists session state2 years
_gidGoogle Analytics — distinguishes users24 hours

Data are collected in aggregate form for statistical analysis of site usage. Processing may involve transferring data to the United States, on the basis of the Standard Contractual Clauses and the EU-US Data Privacy Framework. You can withdraw consent at any time via the "Manage cookie preferences" button in the footer: analytics cookies are removed upon withdrawal.

Managing your consent

  • Consent banner: on first visit to the site, a banner is displayed allowing you to accept, reject, or customise your cookie preferences.
  • Preferences: you can change your choices at any time via the "Manage cookie preferences" button in the site footer.
  • Browser settings: most browsers allow you to block or delete cookies via their privacy settings. Disabling technical cookies may affect some site functionality.

For further information on the processing of personal data, please consult our privacy policy.

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